Always looking for new and strategic branding approaches, Karl Lagerfeld recently collaborated with Coca Cola to create Coca Cola Light. The stylish beverage will be launched April 28th across France, along with the fun pop of advertisements shot by Lagerfeld, himself, for the campaign.The creative king also designed the packaging label, incorporating his unmistakable silhouette and signature black suit, white collar and pony-tail look on the aluminum bottle. The full packaged soda bottle and coordinating bottle opener will be sold for $64 - a wee bit ostentatious but hey, it's designer soda!
"Lagerfeld has long been a fan of diet cola, and says he prefers to drink it in a delicate crystal goblet to accentuate the taste." - WWD
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