Spring 2010 is full of both new and continuing trends from past seasons. Nature inspired printed textiles is one trend that is being expanded further within apparel and accessories. I noticed in mass market level retails (e.g. Topshop, H&M and Zara), floral prints will be one of the top trends for the upcoming season - seen on all types of garments (dresses, skirts, leggings/jeans, bathing suits and tops) and accessories (scarves, shoes, sunglasses and headbands). There is much variation with size of the print repeat ranging from small liberty prints to those with such large repeat sizes that range outside the area of the garment (e.g. patio prints). Stylized, washed out/ watercolored flora and delicate, feminine flowers are seen for Spring 2010 with the color schemes of saturated brights and muted pastels. The bright color scheme includes: hot pink, “Kelly” green, “sunshine” yellow, high chroma orange and violet; while a pastel color trend was also seen with de-saturated hues of the same color families. The combination of these color harmonies and floral designs directs an overall vintage and retro look for the season’s fashion. To add to the vintage feeling, natural fibers are the main fabrication make up, including cotton, flax and either woven or knitted viscose made to feel and look like silk. This season is all about nostalgic feelings and sticking to what you love. These flouncy vintage prints bring about childhood care-free memories, perfect for summertime when the livins' easy.
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